Vincitore Boulevard located at the highest point in Dubailand, Arjan is a master-developed freehold mixed-use town designed to accommodate massive tourism, leisure, entertainment, and residential needs. It is projected to cost AED 20 billion. The neighborhood's master developer-completed infrastructure and distinctive architecture in the art deco style of New York and Chicago will create a contemporary urban chic community in New Dubai, enabling both locals and guests to take advantage of the benefits of an exciting and fashionable work-live environment.