Meraas Holding has a strategic goal and vision to improve Dubai's standing in the global tourist market. This project would strengthen the emirate's position as a worldwide leader in entertainment and retail. Meraas' further foray into analogous mixed-use upgrades should attract managed speculation and tourists globally.
The "Dubai Eye" will be another famous building adorning the Dubai skyline. As a result, "Bluewaters" should enhance Dubai's reputation as a leading global entertainment and shopping destination.