Ithra aspires to help Dubai stand out in the international arena with a similar vision to that of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. By creating innovative and significant real estate projects that do more than improve the local environment, they want to contribute to improving the city and the surrounding area. They pursue exceptional performance and perfection in all they do with a culture of innovation and quality.
Continuous performance of their company is when they fulfill their commitment and achieve their goals. In Ithra Dubai, people are what matter, not pride. They are motivated by the power of their community when they respect the change people want to see. Real estate is more than just a business; it is its responsibility to produce people with ideas and objectives similar to their own. Combining skills, knowledge, a daring attitude, and deliberate action has helped these specialists overcome complexity. They go above and above in the line of duty because they have the vision to plan for future generations.